When running a business, you understand how competitive it can be. Your mail campaigns ought not to be slowed by inefficient, manual processes. With many mails and print vendors available, it can be quite difficult to find collection agency mail vendor who suits your requirements and can grow with you. It is advisable to ask the right questions during the vetting process to save yourself headaches later. The following are some of the things to consider before engaging a print and mail vendor.
Resources
Ensure you have an idea of how much is required to execute your mail campaigns or collections. In this case, you need to identify the resources you have internally and services for which you rely on the print vendor. From list attribution and cleansing to design consulting, print vendors specialize in a wide range of services. Mapping and identifying your needs to the vendor’s strengths upfront can help you to market efficiently and quickly.
Cadence
Usually, print vendors optimize their operations to suit the needs of their clients. Thus, it is easier for them to manage and staff low-frequency, high-scheduled mails. That is also evident in their pricing where the main factors considered include frequency of mails and size of a batch. Before you choose the lowest priced option, you should consider other things such as delivery impact and execution. Delays and long turn times can detract from or even negate goals of your use case.
Data
Also, you ought to decide on the content of the mail piece. The truth is that your mail can be static or personalized based on the recipient data. In fact, your ability to personalize content is dependent on the accessibility and depth of the data. Your team can plug into the customer data, then iterating and personalizing your content is effortless. Mechanics of data transfer will have an impact on nearly all aspects of mail campaigns. Ensure you ask the vendor how they will facilitate your orders. That means you must have visibility into whatever you ordered and whether it arrived successfully without reliance on your interaction.
For instance, if your mailing operation is small, then you should get a vendor who can customize a storefront that is right for you. However, if the company is sophisticated, you should look for an API solution. Also, it is a good idea to batch by send dates or design.…